, an American multinational mass media conglomerate is ready to launch MTV’s first SVOD cell streaming app.
Dubbed as ‘MTV Play,’ the app will initially be out there solely within the U.Ok, providing a variety of MTV reveals comparable to Teen Mother UK and The Hills, in addition to the stay feed of MTV channel.
The subscription value of ‘MTV Play’ is £3.99 (round $5.22) a month and is focused in direction of youthful audiences (18-34 years outdated), who needs to compensate for the youth-focused actuality reveals.
The ‘ will initially be out there solely in App Retailer or Google Play, and would later be distributed amongst U.Ok telecom companions, as advised by Viacom.
Arran Tindall, Viacom senior vp, stated in an announcement,
“Our main distribution companions comparable to Sky, Virgin Media and BT do a superb job of bringing MTV to youthful audiences throughout the UK, however we all know there’s a section of youthful potential MTV followers who sit past the fundamental pay-TV bundles.”
He additional added,
“MTV Play places the total MTV content material expertise straight into the fingers of younger individuals for the primary time in a method that’s accessible and inexpensive.”
Viacom has partnered with Virgin Media within the U.Ok to suggest the Nickelodeon NickPlay app and likewise affords MTV+ in Austria and Germany. The corporate has additionally recently introduced that it could be producing motion pictures straight for .
Apart from these partnerships, the corporate has additionally acquired Pluto TV, the subscription-free streaming service within the US, and likewise affords the Noggin app for $7.99 a month.
Dan Fahy, VP of economic and content material distribution at VIMN, stated,
“We’re talking with telco suppliers and different platforms about how they will make MTV Play out there to their subscribers, which is able to type an essential a part of our distribution technique alongside D2C.”
Furthermore, Viacom isn’t the one US-based firm to have launched an on-demand streaming app within the UK. NBCUniversal launched the Hayu app in 2016, which is obtainable for £3.99 a month and affords varied actuality TV content material.