Uber, now synonymous to cab reserving, has given robust competitors in ride-sharing and meals supply. And so, it has now determined so as to add its standalone UberEats app to the principle app itself.
Uber CEO, Dara Khosrowshahi, was heard saying on the corporate’s first earnings name final month,
“Suffice it to say we’re beginning to experiment in methods by which we will upsell our trip prospects to Eats offers in a method that — , to be plain-spoken — isn’t annoying . . . I’ll let you know that we’re very, very early within the phases of exploring the numerous, some ways by which our Journey enterprise may help proceed to construct our Eats enterprise and vice versa by the way in which . . . I don’t need to give away an excessive amount of.”
Uber is making an online view of UberEats to make it accessible on its foremost app, with a completely purposeful internet model as effectively. Additionally, UberEats will nonetheless be absolutely operational on its standalone app.
Uber goals to extend its buyer base with this transfer as riders would be capable of see , on the identical time getting the 50% of Eats prospects who don’t trip in Uber to make use of it for transportation. This certainly, is a really strategic transfer, after its determination of .
The merged app is accessible for all iOS customers, solely in a number of cities, the place no scooters or bike providers are offered, equivalent to NYC, SF, and LA. Nonetheless, it is solely accessible for 17% of Android customers.
Khosrowshahi concluded on the decision,
“Actually what we need to do is considerably enhance the proportion of our MAPCs [monthly active platform consumers] that use each merchandise [ride-hailing and Eats] and after we see prospects utilizing a couple of product, their engagement with the platform greater than doubles. So not solely does engagement with Uber enhance, however the engagement with our particular person merchandise will increase as effectively, so it’s form of a win, win, win.”, mentioned Khosrowshahi.
Uber is aware of the worth of reaching an increasing number of customers to extend revenue within the coming years. Lengthy method to go!
Try our detailed article on the Uber app growth course of .