Samsung firing up new smartphone chip division to struggle Apple dominance

Samsung firing up new smartphone chip division to struggle Apple dominance


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Samsung’s Cell Expertise enterprise has shaped a group to develop a brand new smartphone software processor, more likely to higher compete with Apple Silicon.

The corporate presently depends on the Samsung System LSI division for Exynos chips utilized in Galaxy smartphones. Different suppliers for the Cell Expertise enterprise embrace Mediatek and Qualcomm.

Samsung’s Cell Expertise (MX) enterprise is liable for managing the corporate’s smartphone operations. The brand new software processor group will likely be a part of MX.

The group will likely be led by government vice chairman Choi Gained-joon, who joined Samsung’s cell enterprise in 2016 from Qualcomm, based on a report from The Elec on Wednesday.

It is attainable that the brand new group might assist optimize the Exynos line. Extra most likely, Samsung possible needs to develop its personal chips much like Apple’s custom-built chipsets.

Samsung’s Galaxy S22 smartphone line has suffered from efficiency points, requiring a software program replace for optimization that throttled the chip. The Exynos chips had been reportedly the reason for the problems, and Samsung has opted to make use of Qualcomm’s Snapdragon chip for the Galaxy S23, based on rumors.

That chip may very well be the second era Snapdragon 8, which Qualcomm introduced in November. The brand new chip reportedly falls behind Apple’s A16 Bionic and A15 Bionic in most benchmarks.

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