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Apple’s launch of the second-generation AirPods Professional helped prolong its lead within the “True Wi-fi Stereo” market within the third quarter, in accordance with new market analysis knowledge.
Apple’s AirPods lineup has dominated the TWS marketplace for fairly some time, and for the third quarter of 2022, it continued to take action. With the introduction of its up to date AirPods Professional in September, that lead has prolonged even additional.
The worldwide good private audio market noticed a decline in Q3 2022 for the second successive quarter, in accordance with Canalys, with shipments down 4% year-on-year to 113.6 million models. Nevertheless, TWS was the one subcategory to see progress, rising 6% year-on-year to 76.9 million models in whole.
Main the sector but once more for the quarter was Apple, which noticed its worldwide shipments develop 34% from 17.8 million in Q3 2021 to 23.8 million in Q3 2022. That top rise additionally meant that its market share grew, from 24.6% in Q3 2021 to 30.9% in Q3 2022.
In response to analysts, the launch of AirPods Professional 2 boosted Apple’s gross sales dramatically. That mannequin shipped 4.2 million models within the quarter alone, making up 20% of all AirPods shipments.
Its nearest rival, Samsung, noticed its 8.7 million shipments of Q3 2021 go down 15% to 7.4 million, and its market share drop from 12% to 9.6%. The drop is regardless of the launch of the Galaxy Buds 2 Professional, which shipped in late August and had a better promoting worth that “restricted the market efficiency,” Monday’s report claims.
The opposite main enchancment within the high 5 was for boAt, which grew 50% to 4.1 million models in comparison with 2.8 million one 12 months prior. Fourth-place Xiaomi noticed a 31% year-on-year drop in shipments to three.4 million, and Skullcandy went down 4% to 2.6 million.