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New analysis claims that whereas whole smartphone shipments dropped dramatically in Southeast Asia through the third calendar quarter of 2022, Apple’s iPhone noticed a 63% improve 12 months over 12 months.
In 2019, Apple was seeing competitors within the Southeast Asia market from smartphones that have been almost at all times significantly cheaper than the iPhone. As we speak with financial pressures that means the market dropped 10% in Q3 2022, nevertheless, Apple has continued to see a major rise.
In keeping with Counterpoint Analysis, financial uncertainty throughout the area is answerable for the decrease than anticipated gross sales. That drop is mainly within the telephones that price $200 or decrease, although, whereas these premium fashions at $400 or better, have accomplished higher.
Shipments of decrease price smartphones dropped 24% YOY, whereas premium fashions rose 29% over the identical interval.
“There have been some brand-level hits and misses too in Q3 2022,” writes Counterpoint Analysis. “Whereas Samsung shipments fell 13% YoY, Apple’s shipments have been up 63% YoY throughout all the important thing nations.”
Counterpoint notes that Vietnam seems to be “grabbing iPhones at a sooner price than its neighbours.” Patrons in Thailand and the Philippines have reportedly been drawn to 5G, however an absence of 5G protection means demand is softer in Vietnam and Indonesia.
The analysis firm expects that decrease than predicted gross sales signifies that producers may have stock of older smartphones. Counterpoint says it expects to see incentives corresponding to extra trade-in presents.