Apple’s ‘The Rescue’ advert exhibits off Satellite tv for pc SOS characteristic

Apple's 'The Rescue' advert exhibits off Satellite tv for pc SOS characteristic


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Apple shared a brand new advert on its YouTube channel a couple of characteristic unique to iPhone 14 fashions that might assist save lives.

The video known as “The Rescue” exhibits a person and lady who’ve gotten misplaced within the mountains. Utilizing the Emergency SOS characteristic, they may summon emergency providers in a helicopter for the rescue.

Apple launched Emergency SOS through satellite tv for pc in 2022. It requires an iPhone 14 smartphone operating the newest iOS 16.1 replace that the corporate launched in October.

The characteristic helps folks connect with a Globalstar satellite tv for pc to contact the closest emergency providers. Resulting from restricted bandwidth, it prompts the consumer with a collection of inquiries to rapidly share the kind of emergency they’re experiencing. Then, the iPhone 14 sends a textual content message to emergency responders.

Within the case of emergency providers that do not but work with textual content messages, the message from the iPhone is relayed to one in every of Apple’s new floor station name facilities, the place employees will notify the emergency providers.

“Offering Emergency SOS through satellite tv for pc is a crucial breakthrough that can save lives,” Mark Ghilarducci, the California Governor’s Workplace of Emergency Providers director, stated. “The essential work being accomplished by Apple to create modern new options to help 911 suppliers and first responders is a big step ahead in defending Californians and the broader public throughout an emergency scenario.”

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