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New analysis says that Apple’s income progress with the iPhone 14 vary meant that regardless of general smartphone shipments dropping 12% YoY, world revenues solely fell 3% in the identical interval.
Apple is continuous to command the best share of revenues from the worldwide smartphone market, with Counterpoint Analysis now saying Apple “alone makes up for over half of all 5G revenues.”
The analysis agency says that shipments of smartphones, throughout all manufacturers, fell 12% in Q3 2022 in comparison with the identical interval in 2021. However “a steeper income decline was prevented by a ten% YoY income progress of Apple.”
Smartphone revenues nonetheless fell YoY, however solely by 3%. And on the similar time, 5G income share “reached an all-time excessive.”
“At over $80 billion, the income contribution of 5G handsets reached an all-time excessive of 80% of worldwide handset revenues,” mentioned Counterpoint Analysis senior analyst Harmeet Singh Walia, “up from 69% within the third quarter of final yr.”
“In the identical interval, LTE handsets’ income contribution fell 10% to $19 billion,” he continued. “This shift from 4G to 5G has been led by Apple, which alone makes up for over half of all 5G revenues as over 95% of its telephones are 5G-enabled.”
“Apple noticed a ten% YoY income progress and seven% YoY ASP [average selling price] progress in Q3 2022, contributing to an general improve in world handset ASP,” mentioned Singh Walia. “That is thanks partly to the launch of the iPhone 14 sequence in addition to the Professional fashions, particularly from the earlier era, doing effectively.”
Over the identical interval, Apple’s closest rival was Samsung, which noticed a median promoting worth improve of solely 2%, “regardless of an nearly doubling of the shipments of its premium Flip and Fold sequence.” Samsung’s smartphone revenues declined 4% YoY in Q3 2022.
Apple has not divulged gross sales volumes or common promoting costs in a number of years.