Apple’s August 2022 in evaluate: iPhone 14 occasion looms, roaming AirTags, and extra

Article Hero PictureApple's August 2022 in evaluate: iPhone 14 occasion looms, roaming AirTags, and extra

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Apple is saving its huge {hardware} releases for September, however August 2022 noticed loads of different forms of motion, a lot of it crucial of the corporate, and a few of it about AirTags.

It’s universally acknowledged that August will all the time look like the quietest month exterior Apple — and doubtless the very busiest inside it. The iPhone 14 is getting nearer, the occasion video is in manufacturing, so there’s in all probability steam rising from Apple Park.

For in every single place else, although, it appears as if August goes to be a quiet month. Apple’s not prone to launch something, however everyone knows September is coming. So Apple may preserve us pleased simply by revealing the September launch date.

Inform us that date, and we’ll fill the time ready by being pragmatic and checking our financial savings financial institution accounts in readiness. And we’ll additionally fill it by looking for all these last-month rumors.

So Apple may have simply popped up and stated “We’re a bit busy, we’ll be again on September 7.”

Apple did precisely that. It informed us the date, and if we have been a bit shocked that the occasion is on a Wednesday, all of it appears to suit with this concept that Apple will get the iPhone 14 out sooner than common.

However then in the course of, presumably, the height time of the yr for all of its staff, Apple had some staffing issues. No matter is happening at Apple nowadays, it isn’t dealing with its employees because it ought to.

Apple did get its employees to make a useful videofor individuals who need to transfer from Android to iPhone. However when an Apple {hardware} engineer posted her personal, separate, and arguably extra useful TikTok video, that was an issue.

TikTok turns out to be surprisingly useful for Apple information
TikTok seems to be surprisingly helpful for Apple data

The engineer, Paris Campbell, noticed a TikTok person speaking about their iPhone being stolen, and he or she made a video to assist. It was the briefest factor, nevertheless it was useful — it informed how thieves may attempt tricking you into unlocking the stolen cellphone, to allow them to promote it.

Apple is like every company as a result of it has very particular, tightly managed routes for speaking with its prospects. And it is true that, simply as with so many company authorized conditions, letting one factor go can create issues later.

However Apple has threatened Campbell over the video, she might lose her job due to it. We nonetheless do not know the result a couple of weeks in, but when Apple would not hearth her, it is undoubtedly already misplaced the goodwill of an engineer who wished to assist folks.

And different engineers utilizing TikTok may pause earlier than sending Apple their resume.

Apple creates HR issues

Perhaps that TikTok case will work out, nevertheless it’s wanting particularly as if what Apple is very poor at is the way it reacts to issues, and the way it makes an attempt to deal with them. For in addition to this seemingly one-off over-reaction to an engineer’s useful video, Apple has this month been accused of truly punishing the fallacious folks.

Apple authorized director Jane Whitt reported alleged home abuse from one other lawyer within the firm. Initially ignored, Whitt says that finally Apple HR reprimanded her for being “unprofessional.”

Apple has issues foisted upon it

Apple should get higher at the way it works with its employees, however it may possibly’t be anticipated to do a lot when a problem is inside a wholly separate firm like Skydance Animation. Solely, it did not should make issues worse.

Skydance is the corporate behind the very closely promoted Apple TV+ animated comedy, “Luck.” In 2019, John Lasseter turned Skydance’s animation chief after having been compelled to depart Pixar following office sexual misconduct.

Apple turned over its whole homepage to
Apple turned over its entire homepage to “Luck”

Emma Thompson give up the movie when Lasseter took over, citing his “sample of misconduct.” Reportedly, different girls throughout the animation trade have refused to work with Skydance after his hiring, though folks, together with “Luck” director Peggy Holmes, have publicly supported him.

The place Apple comes into all of it is the way it selected this animation firm and this venture to be the topic of a documentary — that spotlights the ladies who did work on “Luck.”

Checking baggage

Nonetheless, you understand, a minimum of Apple has spent $30 million to settle its dispute with employees over the corporate’s bag-checking.

Talking of bag-checking, in a moderately completely different context, AirTags have been used this month to assist safe the arrest of a baggage checker who was stealing, effectively, baggage. You do should marvel what we used to do earlier than AirTags.

Simply as you generally should marvel what baggage did earlier than them, too. In August 2022, a Canadian couple used their AirTag to doc the magical thriller tour that one among their suitcases went on.

In a TikTok video referred to as “When your baggage sees extra of Portugal than you,” the couple exhibits the case being noticed on the airport. And later at a warehouse.

And a seashore.

Then in Lisbon.

Then in a single day in somebody’s house.

It's hard to imagine what we used to do without AirTags, and what we didn't know was going on with our luggage
It is onerous to think about what we used to do with out AirTags, and what we did not know was happening with our baggage

The pair have been reunited with their exhausted and sun-tanned baggage, however not till that they had all three returned to Toronto.

So Apple has some issues, however its merchandise are wonderful. And it isn’t as if anybody is saying Apple is like Lumon Industries.

Watercooler moments

In the event you’re a broadcaster, a streamer, or a TV present, you understand you have arrived when there’s a pastiche of you. It would not even matter if it have been a horribly merciless pastiche, as a result of what it actually says is that folks mocking your work know for sure that their viewers will know who you might be.

This month, Stephen Colbert flippantly skewered Apple TV+ hit drama “Severance.” It was actually flippantly skewered, nevertheless it was additionally a day’s shoot and a few fairly critical manufacturing values.

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Though utilizing the phrases “shoot” and manufacturing turned just a little uncomfortable in August 2022 due to “Woman within the Lake.” Filming was halted on location in Baltimore after producers acquired threats of violence.

Particularly, the manufacturing filming within the metropolis’s Park Avenue was informed that somebody can be shot if it did not shut down. Individuals described solely as a bunch of locals additionally demanded $50,000 to permit filming to proceed.

Credit score the place credit score is due

Apple is now a TV firm, however after all, it started as a {hardware} one, and it’s answerable for the iPhone, the one most profitable {hardware} product in historical past. Someplace between drama providers and {hardware} engineering, although, Apple additionally has an rising variety of monetary providers — and so they hit snags this month, too.

First it was reported that Goldman Sachs, the agency behind the Apple Card, was being investigated by a US client watchdog. The Shopper Monetary Safety Bureau (CFPB) is inspecting the corporate’s bank card account administration practices, refunds, and billing error resolutions.

Then, although, it transpired that the explanation for issues requiring investigation, was the Apple Card and its success.

Apple Card
Apple Card

Apparently, the sheer quantity of funds was the issue, so presumably, they’d be nice if nobody paid up. Do not attempt it. As an alternative, transfer on to how within the case of South Korea, if Apple would not pay up, it is fined.

South Korean regulators accused Apple, Google, and a neighborhood outfit referred to as One Retailer, of violating the nation’s in-app fee legislation. The regulator didn’t specify its allegations, nevertheless it’s been reported that if the companies are responsible, they might be fined as much as 2% of their common annual income from associated enterprise practices.

Crime-filled automotive

We must always all be capable to move legal guidelines that permit us nice Apple and different Massive Tech companies enormous quantities of cash. However let’s be clear, it is by no means proper to interrupt the legislation — even when, simply generally, you marvel if it is a joke.

Particularly, if it is that joke about what number of clowns you’ll be able to match right into a automotive. The case of a break-in at Apple The Woodlands retailer in Texas is clearly critical, and it is good that it happened earlier than the place opened and employees weren’t put in danger.

However in accordance with the Montgomery County Sheriff’s workplace, 4 suspects broke into the shop and stole lots. So much. The county sheriff did not record all the pieces that was taken however stated it included “over 200 Apple Watches, over 50 AirPods, and over 220 telephones.”

Solely, the workplace’s press launch calling for any data resulting in the arrest of those 4 additionally included one key element. “The suspects have been seen leaving the scene in [a] gray four-door passenger automotive,” it stated.

In order that’s 4 folks and 450 Apple gadgets — presumably most in containers — in a four-door passenger automotive.

That is what a salesman would name a surprisingly roomy car with actually nice suspension.

The altering face of Apple

If something, August demonstrated simply how far the corporate has come — and altered — since its earliest days. You’ll be able to’t think about the Apple of 1976 filming in Baltimore, having retailers in Texas, and getting threatened by South Korea.

You’ll be able to think about the pent-up anticipation that Apple customers have lengthy had forward of an occasion. After all, you do not have to think about something like that as a result of we’re in that pre-event second proper now.

August 2022 was extra about providers and legal guidelines and staffing issues, and it is unlikely that they’re going to all be resolved in September 2022. However there would be the launch of recent {hardware}, and due to that, the return of the Apple we have all adopted for therefore a few years.

2022 in evaluate

  • Apple’s acquired $3 trillion, Intel says it is acquired an M1 killer, and Spotify has issues – January 2022 in evaluate
  • Ukraine invasion, App Retailer Modifications, and retail openings – Apple’s February 2022 in evaluate
  • Mac Studio hit, Studio show miss, and the iPhone SE – March 2022 in evaluate
  • iPhone Self Restore Program, Twitter, Studio Show webcam ‘repair’ – April 2022 in evaluate
  • Mac delays, iPod’s demise, and Musk hesitates over Twitter – Apple’s Might 2022 in evaluate
  • WWDC, iPhone’s anniversary, and USB-C is taking up – Apple’s June 2022 in evaluate
  • MacBook Air ships, Apple Arcade loses video games, and Chris Evans’ iPhone – July 2022 in evaluate
  • iPhone 14, Apple Watch Extremely, AirPods Professional and extra – Apple’s September 2022 in evaluate
  • Extra controversies than iPhones — November 2022 in evaluate

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