YourNextApp might earn an affiliate fee on purchases made by way of hyperlinks on our web site.
New analysis claims that one in 4 smartphones offered in China throughout October 2022 was an iPhone, with the iPhone 14 Professional Max being the nation’s best-selling system.
It was solely in 2019 that Tim Prepare dinner warned of low iPhone gross sales in China. Since then, nonetheless, the iPhone has frequently risen, Apple has at instances been China’s largest smartphone model, and over half of all telephones within the 2022 6:18 pageant have been iPhones.
Now Counterpoint Analysis estimates that Apple has reached its highest ever month-to-month market share in China. The month is October 2022, the most recent for which full figures can be found, and that is important as a result of it is also the primary month that the iPhone 14 vary was on sale.
Counterpoint says that Apple has taken Huawei’s share of the premium market, and likewise that its month on month gross sales have elevated whereas all others have fallen.
“China’s market has been sluggish as a result of a number of components, together with macroeconomic pressures and COVID-19 lockdowns hitting shopper sentiment,” mentioned analysis director Ethan Qi. “Total gross sales declined 4% MoM. Nonetheless, Apple managed to defy the market development.”
“Wanting on the development for the final two years in China, it’s evident that Apple has emerged as a transparent winner of Huawei’s share within the premium market,” continued Qi. “It has nearly turn out to be an undisputed chief in China’s premium section.”
“The iPhone 14 collection has began off effectively with the iPhone 14 Professional and Professional Max performing higher than the earlier technology,” mentioned Qi. “The iPhone 13 additionally continues to do effectively, because the iPhone 14 gives little differentiation from the iPhone 13.”
Counterpoint says solely that gross sales “for different key OEMS declined in October,” with out breaking out particular figures. Nonetheless, it says Apple grew 21% month on month.
12 months on 12 months, general gross sales of smartphones in China declined 15%. Nonetheless, Apple’s gross sales declined solely 4% with the impression from earlier in 2022 carrying over.