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Analysts are actually suggesting that Apple could develop a “lite” model of its AirPods to compete in opposition to cheaper wi-fi earbuds.
Apple’s AirPods, whereas well-liked, are usually not low-cost when trying on the wi-fi earbud market as an entire. For instance, AirPods 2 begin at $129, and AirPods 3 price $169, which can be a turnoff for some consumers. Now, one analyst believes Apple could also be getting ready so as to add a extra budget-friendly mannequin to its lineup.
In a word seen by 9to5Mac, analyst Jeff Pu alleges that Apple will launch a “decrease priced product” as a way of competing within the funds wi-fi earbud market.
In line with the word, Pu claims that demand for AirPods is predicted to say no over the subsequent yr. In 2022, Apple bought 73 million models, however Pu believes it may drop to 63 million in 2023. He additionally thinks this could be on account of “smooth AirPods 3 demand,” and since Apple could not launch new AirPods in 2023.
At the moment, it is not obvious what options “AirPods Lite” would have or how a lot they might price at launch.
As 9to5Mac factors out, Apple may additionally scale back the value of the second-generation AirPods even additional.
Beforehand, rumors steered that Apple may very well be engaged on “AirPods Professional Lite,” a product designed to fill the area of interest between AirPods and AirPods Professional. Nonetheless, rumors concerning “AirPods Professional Lite” tapered off by the top of 2020.
In September, Apple launched the second technology of AirPods Professional. The up to date mannequin boasts enhancements to audio high quality whereas retaining the identical design of its predecessor.
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